We are seeking a highly motivated and results-driven Digital Marketing Specialist to join our growing marketing team. In this role, you will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products/services. You will play a crucial role in enhancing our brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. If you are passionate about digital marketing, possess a strong analytical mind, and thrive in a dynamic environment, we encourage you to apply. Skills: SEO (Search Engine Optimization), SEM (Search Engine Marketing), Content Marketing, Social Media Marketing, Email Marketing, Google Analytics, Google Ads, Copywriting, Data Analysis, CRM Software, A/B Testing, Project Management Requirements: Bachelor's degree in Marketing, Communications, Business, or a related field., 3+ years of proven experience in digital marketing, with a strong understanding of current marketing trends and best practices., Demonstrable experience leading and managing SEO/SEM, email, social media, and/or display advertising campaigns., Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate., Solid knowledge of website analytics tools (e.g., Google Analytics, Adobe Analytics)., Experience in optimizing landing pages and user funnels., Working knowledge of ad serving tools (e.g., DART, Atlas)., Proficiency in marketing automation platforms (e.g., HubSpot, Marketo) is a plus., Excellent written and verbal communication skills., Ability to work both independently and collaboratively in a team environment.